Swiggy launches expansive programme with benefits across food and groceries
- IBEF
- November 23, 2021
Swiggy, a food delivery firm, launched an upgraded membership programme ‘Swiggy One’ - a comprehensive plan that offers its members unlimited free deliveries, discounts and more benefits across all of Swiggy’s services. In the upcoming months, extra discounts and benefits will be extended to Swiggy’s other offerings such as its pick up and drop service Swiggy Genie and Meat stores.
Swiggy One is a single-tier membership programme that extends unlimited free deliveries from over 70,000 popular restaurants along with unlimited free Instamart deliveries on all orders above Rs. 99 (US$ 1.33). Furthermore, members can avail extra discounts of up to 30% on their food orders from partner restaurants. Swiggy One will shortly expand its members discounts on Genie deliveries as well.
“With a mission to deliver unmatched convenience to consumers, we have launched and grown our offerings across food delivery, express grocery and other offerings,” stated Mr. Anuj Rathi, SVP Revenue and Growth at Swiggy. “The recently launched 'Swiggy One' programme brings all these convenience offerings under a single membership plan providing immense financial savings/benefits to regular Swiggy users. We are thrilled to witness this new offering delight our consumers every single time while offering outstanding value and convenience.”
SoftBank-backed Swiggy has customised the membership programme taking into account consumer ordering patterns post the pandemic and has priced it to offer the best value to all its users. Currently, Swiggy One membership is being offered at an introductory price of Rs. 299 (US$ 4.02) for the first 3 months and at Rs. 899 (US$ 12.09) for 12 months which means, a member will spend just Rs. 75 (US$ 1.01) per month for the annual plan. The programme is currently live in four cities including Lucknow, Pune, Trivandrum and Vijayawada, and will grow to all 500+ cities in the next two weeks making it the largest and most comprehensive convenience membership programme in the country.
All current Swiggy SUPER members will automatically be upgraded, free of cost, to the 'Swiggy One' programme for the remaining period of their active subscription. They will also get a complimentary month-long extension on their existing plan to feel the benefits that Swiggy One has to offer. Swiggy is also working to attach additional exciting benefits to the 'Swiggy One' programme and will be visible to the members over the coming months.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
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