IBEF: November 06, 2020
According to the Broadcast Audience Research Council of India (BARC), television advertising saw its highest ever volume in week 43 of 2020, which began from October 24 to October 30, showing a rebound in brand advertising expenditure after the slowdown caused by the pandemic.
TV ads of 38,705,978 million seconds were reported for the period, which is the highest since week 16 of 2015.
The increase was attributed to high ticket advertising resources such as IPL and the current festival season that accounts for approximately 40% of consumer brand sales.
This is India's biggest shopping season, leading brands to pay out more for discounts and advertising.
As customers avoided expenditures, the Covid-19 pandemic and the resulting lockdown made brands reduce their purse strings.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.