Indian Economy News

The Ministry of Tourism entered into a non-commercial Memorandum of Understanding (MoU) with Netflix Entertainment Services India LLP to promote Indian tourism destinations globally through cinematic storytelling

The Ministry of Tourism has signed a non-commercial Memorandum of Understanding (MoU) with Netflix Entertainment Services India LLP to enhance the global visibility of Indian tourism destinations through cinematic storytelling. This strategic collaboration aims to leverage Netflix’s extensive international reach and strong influence on audience travel behaviour to showcase India’s diverse landscapes, vibrant culture, and rich heritage across global markets.
Under the MoU, Netflix will support the promotion of natural attractions, cultural sites, and iconic heritage locations across the country, with a particular emphasis on highlighting destinations in the State of Gujarat. This partnership aligns with the Ministry’s broader objective to utilise digital media, entertainment platforms, and modern storytelling formats to attract international travellers and inspire domestic audiences to explore the nation’s varied tourism offerings. By integrating real Indian locations into its content and promotional campaigns, Netflix can play a pivotal role in driving destination awareness and encouraging experiential tourism. The initiative reflects India’s commitment to innovative destination marketing strategies that build on collaborations with global media leaders.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.