Titan ventures into lab-grown diamonds with beYon, exclusive store to open in Mumbai
- IBEF
- December 29, 2025
Titan Company Ltd has announced its foray into the lab-grown diamond jewellery segment with the launch of its new brand beYon, and is set to open an exclusive store in Mumbai to showcase the collection, according to a report. The company’s latest strategic move reflects growing demand for sustainable and ethically sourced diamond alternatives among modern consumers. The beYon brand aims to offer a range of finely crafted lab-grown diamond jewellery, combining design innovation with competitive pricing to appeal to a broad customer base.
Industry analysts have pointed out that Titan’s launch of beYon provides it with an opportunity to gain a foothold in the growing lab-grown diamond market, and that interest in this category has risen from consumers both domestically and internationally. In addition, Titan has opened an exclusive store in Mumbai, which will act as a flagship store for customers to experience the brand's offerings. Titan’s introduction of beYon into this growing category also reflects the broader trend of consumers demanding greater transparency, sustainability, and value-added services from jewellery retailers. As a result of its strong retail presence and recognition as a leading jewellery retailer, Titan should be able to successfully introduce and expand beYon in key markets throughout its operating area in the future. Overall, Titan’s entry into lab-grown diamonds signifies a major development for the Indian jewellery industry as it exemplifies Titan’s continued innovation and the changing preferences among consumers.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
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