Indian Economy News

TVS Motor Company ties up with Bahwan International Group to strengthen its presence in Iraq

TVS Motor Company announced that it has collaborated with Bahwan International Group to strengthen its presence in Iraq. As per the deal, ARATA International FZC, a subsidiary of Bahwan International Group (BIG), will be the brand new distributor of TVS in Iraq.

Growing over this partnership, the groups will also open up other avenues of cooperation in Oman and India.

“Iraq is an valuable market for us, and ARATA International FZC's wide distribution network, in conjunction with our shared ethos and values, makes them the ultimate strategic partner. This alliance with them is an important step in the direction of further expanding and strengthening the company's market presence in Iraq,”

TVS Motor Company Joint Managing Director Mr. Sudarshan Venu stated in a statement. TVS Motor ranks amongst the leading five two-wheeler companies globally with a presence in > 70 countries across Africa, South East Asia, the Indian Sub-Continent, Latin America and the Middle East.

Bahwan International Group (ARATA International FZC) and their channel partners plan to manage >30 dealerships for TVS Motor Company.

This will comprise dealership amenities in all the major cities of Iraq with after-sales service, and spare parts support in tier two cities to enhance the presence of TVS in Iraq.

“This collaboration will be influential in bringing a wide range of mobility solutions and will offer to the requirements of a broad range of customer segments in the country. The quality expertise of TVS Motor Company blended with our strong understanding of the market will certainly create an impact in the mobility space in Iraq,” Bahwan International Group Holding Executive Director Mr. Abdullah Bahwan noted.

TVS presently sells products like NTORQ, Jupiter series, WEGO among others in Iraq.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.