Viacom18 inks multi-year content deal with NBC Universal

Viacom18 owned streaming service JioCinema has inked a multi-year content deal with NBCUniversal (NBCU) to bolster its premium content library. As part of the partnership, JioCinema will get access to thousands of hours of NBCU films and TV series to India.

The content portfolio includes titles from Universal Television, UCP, Universal International Studios, Universal Television Alternative Studio, Sky Studios, DreamWorks Animation, Universal Pictures, Focus Features, Bravo, and more.

NBCU’s programming will be available as a Peacock branded hub starting next month under the JioCinema Premium SVOD tier. Recently, JioCinema had launched a premium paid service for Hollywood content priced at US$ 12 (Rs. 999)  per year.

"This partnership leverages JioCinema’s reach and expertise to introduce Indian audiences to the Peacock brand and NBCU’s portfolio, while JioCinema cements its position as the largest OTT service in the market, now reinforced by an unprecedented volume of best-in-class films and series from NBCU," Viacom18 said in a statement.

Further contributing to JioCinema’s impressive SVOD lineup at launch will be the streaming premieres of movies from the iconic Hollywood studio, which has already amassed more than US$ 2 billion at the global box office so far in 2023.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.