Welspun India forays into health and hygiene category

Welspun India Limited, a home textile firm, makers of Terry towels and Spaces linens, has forayed into the health and hygiene category with products that include medical gowns, disposable linen, coveralls, hand sanitizing wipes, surface disinfectant wipes, masks and PPE.

The Welspun Health plans to target both consumers as well as front line workers. It is the first to offer branded disposable linen with products such as bedsheets and pillow covers, towels, blankets as well as aprons. The company will also offer coveralls made with pre-approved fabric medium, that are in line with government approved laboratories and are undergoing secondary product certification.

It is also manufacturing washable medical gowns made from soft lightweight fabric. Welspun is producing 10,000 disposable coverall suits per day made from lightweight fabric with taped seams.

According to the company, it is manufacturing 250,000 masks per day including 3 ply surgical mask, reusable mask and N95 respirator.

"Catering to the ever-evolving customer as well as institutional needs, we have used our existing competence and enhanced our capabilities to introduce a wide range of certified, advanced Health & Hygiene products. With this launch, we are hopeful to fill an existing gap in the health and hygiene segment," said Ms Dipali Goenka, chief executive and joint managing director, Welspun India Limited.

It is in competition with companies such as Wildcraft for PPE and masks, Future Consumer Ltd-owned Kara wipes as well as Himalaya Drug Company's wet wipes but there is no organised player offering disposable towels, bedsheets or pillow covers.

"It’s an open space and that too evolving. Consumer sentiments are towards this direction and surely therefore they will pay attention to these products. The behavioural theme of consumer around safety, preventive health etc are important levers for this space to grow," said said Mr Ankur Bisen, senior vice president, retail and consumer, at Technopak.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.