YouTube's creator ecosystem contributed Rs 6,800 cr to Indian GDP
- IBEF
- March 4, 2022
According to an independent assessment issued by YouTube, the increasing creative ecosystem contributed Rs 6,800 crore (US$ 895.31 million) to the Indian GDP and supported 683,900 full-time equivalent employment in India in 2020. The number of YouTube channels with over 100,000 subscribers in India has increased by over 45% year on year, to 40,000. YouTube has enabled creative entrepreneurs to pursue their professional ambitions for more than 14 years, allowing them to share their hobbies and ideas with a large audience while also earning money.
Mr. Ajay Vidyasagar, Regional Director, APAC, YouTube Partnerships said, “It is heartening to see the real impact and influence YouTube's creative economy has unlocked in India. The creator economy in the country has the potential to emerge as a soft-power impacting economic growth, job creation, and even cultural influence. As our creators and artists build the next generation of media companies that are connecting with a global audience, their impact on the economy’s overall success will only continue to accelerate.”
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
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