New Trends in Animal Health Sector

New Trends in Animal Health Sector

Last updated: Nov, 2021

Indian pet care has progressed during the last decade. India is a majorly one of the world's fastest expanding marketplaces, the industry's perspective has shifted from pet ownership to responsible pet parenthood, which has influenced caregivers' roles and the life quality of pets. The Indian pet care sector is on the rise, with retail value rising from US$ 347.23 million in 2019 to US$ 498.44 million in 2021. By 2025, the industry is expected to have grown at a CAGR of more than 19%.

The following are some of the most recent pet-care trends:

Adoption is becoming more popular-

In India, the number of pet families has risen in recent years, indicating a strong desire for pet adoption. The constrained lifestyle and move to WFH (work from home) has had an influence on mental health during the COVID-19 pandemic. A spike in the number of pet adoption is expected in such a scenario, mostly to provide mental support and assistance.

As a result of this expanding trend, Indian customers have begun to adopt dogs and treat them as family members. Every year, over 6,00,000 additional dogs are fostered, and the other factors that are contributing to the rise in adoption include nuclear families, senior individuals, and children's emotional bonds. Pets are treated as children by millennials, who consider them to be an addition of their family. They aren't averse to devoting a significant portion of their wages to the care of their pets. They are more concerned of healthy living as a result of increased awareness and technology, not just for oneself but also for their pets. This includes annual vaccinations, grooming, interactive therapy, a healthy diet, and yes, even pet parties.

Personalised pet care centers-

Grooming centers/spas, daycare, and pet-friendly fine dining, offer personalised sessions based on the skin/fur, size, and condition of the pet, as well as personalised blankets, toys, and leashes to improve the comfort and security of the animal. In addition, India has a number of start-ups that offer services such as new online services for pet ownership, veterinary advice, pet-friendly vacation planning, or boarding/home where pets are not left alone and can participate in a variety of activities. There are also other apps that assist pet parents in training and tracking their pets' health.

Improvements in the food sector-

Pet owners are migrating to more quality and natural diets as their health awareness grows, and which are free of genetically engineered organisms, artificial colours, and flavours. This method also benefits pets' health. The adage “you are what you eat” applies equally to pets and humans. As a result, providing pets with a well-balanced meal that includes omega 6 and 3, carbohydrates, fats, vitamins A, D, E, and K, as well as water, is critical for boosting their immune systems and overall pet health.

Pet Insurance policy-

Pet parents can get help from companies like New India Insurance, United India Insurance, and Oriental Insurance to pay veterinary costs, protect their pets' lives, and even cover their pets' deaths.

Pet Health care Advancement-

Diabetes, obesity, kidney, and thyroid abnormalities affect pets at various phases of life. These lifestyle disorders can be addressed to extend the life span of pets. Thanks to recent advances in diagnostics, treatment, and management features. There are other apps that help animal owners keep a record of their pets' health, as well as locate a veterinarian.

Pets have become an important part of many families, providing emotional support and a sense of pleasure to their owners. The rise of the pet food, pet medications, cleaning, and pet care items industries will be driven by the care and love given to pets in order to improve the quality of their lives. The level of understanding among pet owners has risen dramatically. Pet parents in Metros, as well as tier-2 and tier-3 cities, are aware of proper pet care techniques and demand the same from veterinarians caring for their dogs, thus it's critical that doctors are educated on a regular basis. As a result, veterinary education platforms are crucial to the profession. These venues are critical for information exchange since super-specialised, ground-breaking research is being conducted all over the world. Veterinarians are bringing their practise up to international standards thanks to this shared knowledge. Several multi-specialty clinics are sprouting up in major cities. These clinics have the most up-to-date diagnostic and treatment technology.