IBEF presents an enriched, enhanced 'India Now' magazine with more features, analysis and wider coverage. The July-August issue provides an insight into the path-breaking Ayushman Bharat programme launched by the Government of India.

Ayushman Bharat is a game-changing initiative in ongoing efforts to ensure universal healthcare in the country. Health issues can often be a double whammy for poor families as it also affects them financially. Focus on areas like strengthening healthcare infrastructure, holistic and preventive healthcare, digital outreach, and risk cover is critical in achieving this objective. Moreover, the private sector will have a major role to play to ensure effective delivery.