India Brand Equity Foundation (IBEF) Celebrates 27 Years of Promoting 'Made in India' Label and Fostering Global Business Opportunities

New Delhi, July 11, 2023: India Brand Equity Foundation (IBEF) is proud to announce its completion of 27 glorious years since its establishment on July 11, 1996. As a Trust under the Department of Commerce, IBEF has played a pivotal role in creating awareness of the 'Made in India' label and showcasing India's vast business potential in international markets.

Over the past 27 years, IBEF has evolved into an important entity within the Department of Commerce, spearheading initiatives and collaborations with central and state institutions, councils, and boards. With its core focus on promoting India as a progressive, forward-looking, and vibrant economy, IBEF has firmly established itself as a driving force behind the country's economic growth over the past two and a half decades.

The organization's website, www.ibef.org, has become a leading resource center providing comprehensive information on various Indian sectors, states, and union territories. The IBEF website is ranked as one of the top sources for updated information on the Indian economy and business.

IBEF's high-impact initiatives and campaigns have made a significant impact both nationally and internationally. By actively working to shape and enhance the global perception of India among international buyers, investors, and governments, IBEF has worked towards improving the perception of Indian products and services in global markets.

Collaborating closely with industry associations, export promotion councils, commodity boards, and central and state ministries, IBEF has executed numerous sectoral brand campaigns with a strong export focus. Key industries such as agriculture, food processing, engineering, plantation commodities, carpets, leather, and services have benefited from IBEF's efforts, witnessing increased international recognition and trade opportunities.

Over the past year, IBEF has played an important role in supporting the Department of Commerce in its activities related to India's G20 Presidency, trade promotion, and several other branding activities. IBEF has worked on important sectoral campaigns related to Agriculture products (Rice, Millets, etc.), and Engineering (Medical Devices, Construction Equipment etc) in the last year.

As IBEF celebrates 27 years of excellence, it expresses gratitude to the Department of Commerce, the Board of Trustees, the dedicated team, and all other stakeholders for their unwavering support. With a steadfast commitment to advancing India's economic growth and global standing, IBEF looks forward to continuing its transformative journey in the years to come.

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About India Brand Equity Foundation (IBEF)

Established in 1996 as a Trust under the Department of Commerce, the India Brand Equity Foundation (IBEF) is dedicated to promoting the 'Made in India' label and enhancing India's economic presence in global markets. IBEF collaborates with various stakeholders to conduct impactful initiatives and campaigns that showcase India's diverse sectors and business potential. By facilitating trade and investment opportunities, IBEF aims to position India as a leading destination for global trade and investment.
For more information, visit www.ibef.org