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Brand India Engineering at The Big 5 Show, Dubai

Ravi Capoor, Former CEO, IBEF

Nov 23, 2015 17:39

Aiming to improve the perception about the Indian engineering products in the overseas markets, the Brand India Engineering campaign will make a strong presence at The Big 5 Show, Dubai. Scheduled to be held from November 23-26, 2015, the Big 5 Show is one of the world’s major building and construction shows with over 3,000 exhibitors from more than 52 countries. This is the first major international event executed under the Brand India Engineering campaign. IBEF, being the nodal organisation for the campaign, has activated strategic branding positions to highlight the strengths of the Indian engineering sector in the area of Pumps & Valves.

Apart from providing insightful articles on the Indian construction and engineering sector in the Show Daily, IBEF has showcased the strengths of Indian engineering in the Pumps & Valves sector by using mediums like print and outdoor advertising at the World Trade Centre, Dubai. With over 40 companies participating from India, the activities under the Brand India Engineering campaign are not only expected to improve the awareness levels and perception about Indian products but also convert into increased queries and footfalls at the stalls of participating companies.

IBEF will continue to build on the strong platform provided by The Big 5 Show in the coming months. In fact, a strong 360-degree branding strategy for the Brand India Engineering campaign is expected to translate into a better and brighter future for the exports of Indian engineering products. With a focus on key product segments like Pumps & Valves and Electrical Equipment & Products, the Brand India Engineering campaign aims at helping the sector move from the low-end of the value chain to the sophisticated high-end of the product spectrum.