IBEF BLOG

INDIA ADDA – Perspectives On India

IBEF works with a network of stakeholders - domestic and international - to promote Brand India.

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Authors

Colin Shah
Colin Shah
Shri P.R. Aqeel Ahmed
Shri P.R. Aqeel Ahmed
Dr. Vidya Yeravdekar
Dr. Vidya Yeravdekar
Alok Kirloskar
Alok Kirloskar
Pragati Khare
Pragati Khare
Devang Mody
Devang Mody
Vinay Kalantri
Vinay Kalantri
Varun Aggarwal
Varun Aggarwal
Erich Nesselhauf
Erich Nesselhauf
Ghanshyam Lal Vyas
Ghanshyam Lal Vyas
Mr Siddhartha Sacheti
Mr Siddhartha Sacheti
Satish Kannan
Satish Kannan

Journey of a Made in India Brand – CREMICA!, FMCG Brands

Journey of a Made in India Brand – CREMICA!, FMCG Brands

The CREMICA group was established in 1978 by Mrs. Rajni Bector turning her passion for Ice Cream making (also her hobby) into a small backyard enterprise. In the course of the past two decades, the CREMICA group has established itself as a huge food products conglomerate, leading the food processing business through its range of products like Ketchup, Bread Spreads, Mayonnaise, Desserts etc. its internationally certified production facilities, the consistency of its quality, and its unmatched expertise in the industry. It will not be out of place to mention here that Cremica is an approved supplier to one of the World’s leading FMCG brands. Cremica is fast becoming a household name in India. Its vast array of products has been carefully selected to provide the best food processing industry has to offer. Today, Cremica is known for its unique recipes, health oriented ingredients and state- of- the art standards.

With a career spanning more than 15 years in food business, we have been instrumental in the company’s exponential growth as a modern food processing company. With our business acumen and joint ventures, we steered the company’s fortunes with increased business volumes while building on the foundation of quality service and customer focus. Cremica Food has strived to maintain the passion and today the group operates India’s largest tomato ketchup line and is the country’s largest producer of ketchup portion packs capable of packing 2.5 million sachets per year! These high quality products have made a mark and are even exported to Europe Africa, Middle East, US and Australia. 

In the next 3 years, we are aiming for Rs 1000 crore turn-over by 2020. We are looking at entering new product categories and also increase our distribution reach. Cremica Food Industries is looking at ramping up its distribution network to 1,00,000 outlets in the three years from 15,000 at present. To expand manufacturing capacity, the company plans to invest Rs. 200 crore in the next three years to set up a food park manufacturing plant in Himachal Pradesh. 

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