Advantage India
Robust
Demand
* Factors contributing to the sharp growth in demand for processed foods include increasing urbanization, increasing disposable incomes, changing spending patterns/ priorities, the emergence of nuclear families, and the growing need for convenience foods in dual-income nuclear families.
Attractive
Opportunities
*Entry of foreign players has been key to sustainable growth in some sectors such as dairy.
*Trends indicate a sharp increase in on-the-go eating, snacking in between meals, switching to healthier eating alternatives, pre-cooked ready-to-eat meals, and increasing consumption of organic foods. This has led to a host of new opportunities in the consumer foods market for both domestic and international companies to build a stake in this fast-growing processed food market.
Policy
Support
*Online, Competitive, Transparent Bidding System with 1.74 crore farmers and 2.39 lakh traders put in place under the National Agriculture Market (e-NAM) Scheme.
*A new sub-scheme of PM Matsya Sampada Yojana with a targeted investment of Rs. 6,000 crore (US$ 729 million) to be launched to further enable activities of fishermen, fish vendors, and micro & small enterprises, improve value chain efficiencies and expand the market.
Competitive
Advantage
* India has access to several natural resources that provides it a competitive advantage in the food processing sector. Due to its diverse agro-climatic conditions, it has a wide-ranging and large raw material base suitable for food processing industries.
Godrej Agrovet
Godrej Agrovet is part of Godrej Group, one of the largest Indian conglomerates. The company has interests in diversified agriculture related businesses. It operates across five business verticals which include animal feed, crop protection, oil palm, dairy and poultry and processed foods. Animal feed is the largest business of the company, contributing over 49.4% of its revenues in FY 2021-22. It is one of the largest organised players in India’s compound animal feed market.
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Rallis India
Rallis, a Tata Enterprise, is a subsidiary of Tata Chemicals, with its business presence in the farm essentials vertical. It is one of India’s leading crop care companies. The company’s 2,300 distributors reach more than 40,000 retail counters across the country, covering more than 80% of India’s districts. Rallis is known for its deep understanding of Indian agriculture, sustained contact with farmers, quality agrochemicals, branding and marketing expertise and its strong product portfolio of comprehensive crop care solutions. Agricultural solutions from the company benefit more than five million farmers.
Read MoreBritannia Industries Ltd
Britannia is one of the leading food companies in India with a legacy of more than 100 years. Today, it is among the most trusted food brands in India. Its portfolio includes biscuits, bread, cakes, rusk and dairy products including cheese, beverages, milk and yoghurt. It is the largest brand in the organised bread market. The company has a reach across five million retail outlets and across 50% of the Indian households through its range of products. It has planned a capital expenditure of around Rs. 700 crore (US$ 99.30 million) over the next two-and-half years for its new facilities and is bullish on the rural demand during the COVID-19 crisis.
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