Trade Analytics
Consumer Durables
India was the world’s 3rd largest smartphone market in 2017.

Indian Consumer Durables Industry Analysis

Latest update: July, 2018

  • The consumer durables market in India is estimated to have reached Rs 1 trillion (US$ 15.5 billion) in 2017.
  • The consumer durables/light electricals industry is expected to reach Rs 3 trillion (US$ 46.54 billion) by 2020.
  • India is one of the largest growing electronics market in the world.
  • Indian electronics market is expected to grow at 41 per cent CAGR between 2017-20 to reach US$ 400 billion.
  • Consumer electronics exports from India reached US$ 385.15 million in FY18 (up to February 2018).
  • India has the world’s third largest television industry. India’s television industry, is expected to grow at a CAGR of 9.8 per cent over CY16-20.
  • Television industry in India is estimated to have reached Rs 660 billion (US$ 10.19 billion) in CY2017 and projected to reach Rs 862 billion (US$ 13.31billion) in CY2020.
Growth

Notes: F – Forecast
Source: Makeinindia, DeitY, Edelweiss research, FICCI-EY Re-imagining India's M&E sector

Last Updated: July, 2018

Indian appliance and consumer electronics (ACE) market reached Rs 2.05 trillion (US$ 31.48 billion) in 2017. It is expected to increase at a 9 per cent CAGR to reach Rs 3.15 trillion (US$ 48.37 billion) in 2022. Urban markets account for the major share (65 per cent) of total revenues in the consumer durables sector in India. There is a lot of scope for growth from rural markets with consumption expected to grow in these areas as penetration of brands increases. Consumer electronics exports** from India reached US$ 362.12 million in FY18 and US$ 76.51 million in April-May 2018. Also demand for durables like refrigerators as well as consumer electronic goods are likely to witness growing demand in the coming years in the rural markets as the government plans to invest significantly in rural electrification. The S&P BSE Consumer Durables Index has grown at 20 per cent CAGR in 2010-17.

Under Budget 2018-19, the government retained its focus on rural economy by continuing the pro-poor and pro-farmer schemes.

Growing awareness, easier access, and changing lifestyles have been the key growth drivers for the consumer market. The Government of India's policies and regulatory frameworks such as relaxation of license rules and approval of 51 per cent foreign direct investment (FDI) in multi-brand and 100 per cent in single-brand retail are some of the major growth drivers for the consumer market.

*Provisional figures

Indian Consumer Durables Industry Report (July, 2018)

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Indian Consumer Durables Industry Report (June, 2018)

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Click to access the Consumer Durables Industry Archived Report

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