Trade Analytics
Consumer Durables
India’s FMCG industry is expected to grow at 12 per cent in 2016, reaching the sales figure of US$ 49 billion.

Indian Consumer Durables Industry Analysis

Latest update: February, 2018



  • In 2015, revenue from consumer durables sector in India stood at US$ 9.7 billion, which further increased to US$ 12.5 billion in FY16.
  • Consumer durable market expected to grow at CAGR of 13 per cent from FY05 to FY20.
  • Around two third of the total revenue is generated from urban population and rest is generated from rural population.
  • Godrej group, Onida Electronics, Blue Star and Videocon Industries are few of the major domestic players operating in India consumer durable market


Source: Electronic Industries Association of India


Last Updated: February, 2018

Consumer durables/light electricals market in India increased at 11 per cent CAGR between FY12-17 to reach Rs 1.4 trillion (US$ 21.70 billion).The industry is expected to grow at 13 per cent CAGR and reach Rs 3 trillion (US$ 46.54 billion) by 2020. Urban markets account for the major share (65 per cent) of total revenues in the consumer durables sector in India. There is a lot of scope for growth from rural markets with consumption expected to grow in these areas as penetration of brands increases. Consumer electronics exports from India reached US$ 270.08 million during April-December 2017. Also demand for durables like refrigerators as well as consumer electronic goods are likely to witness growing demand in the coming years in the rural markets as the government plans to invest significantly in rural electrification.

Under the Budget Scheme 2017-18, the government retained its focus on rural economy by continuing the pro-poor and pro-farmer schemes.

Growing awareness, easier access, and changing lifestyles have been the key growth drivers for the consumer market. The Government of India's policies and regulatory frameworks such as relaxation of license rules and approval of 51 per cent foreign direct investment (FDI) in multi-brand and 100 per cent in single-brand retail are some of the major growth drivers for the consumer market.

Sectoral Presentation (February, 2018)

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