Introduction
The Indian consumer durables market is one of the fastest-growing segments of the economy, attracting global interest due to its vast consumer base and rising disposable incomes. The sector spans consumer electricals such as fans, lighting devices, and kitchen appliances, as well as white goods including washing machines, televisions, refrigerators, and air conditioners. With its mix of a large middle class, a growing affluent population, and increasing penetration into rural markets, India is viewed as a key driver of global demand in the years ahead.
Market dynamics are shifting from unorganised to organised players, with an estimated 30% of the industry still unorganised. This transition presents significant opportunities for listed Indian companies to capture greater market share. At the same time, emerging trends such as artificial intelligence, manufacturing automation, and Industry 4.0 are reshaping production processes. Investments in R&D and technology infrastructure are expected to enhance manufacturing efficiency, while greater consumer awareness of smart technologies will fuel adoption across categories. The sector’s strong growth is evident in recent figures.
On January 23, 2026, the Government of India announced that the Production-Linked Incentive (PLI) scheme for White Goods is expected to attract investments of Rs. 11,198 crore (US$ 1.26 billion) from 85 companies and generate cumulative production of Rs. 1,90,050 crore (US$ 21.12 billion) over the scheme period, strengthening domestic manufacturing and global supply chain integration.
Global corporations increasingly regard India as a strategic hub for future growth. The country’s favorable demographics, rapid urbanisation, and rising incomes are expected to propel consumption further. Aligned with this trajectory, India has set ambitious targets to achieve electronics manufacturing worth US$ 300 billion and electronics exports of US$ 120 billion by FY26, reinforcing its position as a global manufacturing and consumption powerhouse. During FY25–26, India's electronic goods exports increased 24.3% YoY to Rs. 4.24 lakh crore (US$ 47.96 billion) from Rs. 3.41 lakh crore (US$ 38.58 billion) in FY24–25, driven by robust growth in smartphone, telecom equipment, and electronic component exports.
In May 2026, demand for consumer durables strengthened during the summer and wedding season, with sales of air conditioners, refrigerators, and washing machines increasing by 20–30% YoY. The growth was supported by improved rural incomes, rising discretionary spending, and favourable seasonal demand.
Market Size
India’s consumer durables market is experiencing rapid expansion, supported by rising disposable incomes, changing lifestyles, and favourable supply- and demand-side conditions. India has emerged as the fastest-growing major market in the world and is projected to become the fourth-largest consumer durables market by FY27. India is projected to become the fourth largest market for consumer durables by FY27, with the sector growing at an 11% CAGR. The market size is expected to reach Rs. 3 lakh crore (US$ 33.6 billion) by FY29, driven by increasing affluence, household penetration, premiumization, and technology-driven demand for smart and energy-efficient appliances.
The white goods segment is showing particularly strong momentum. On January 23, 2026, the Government of India announced that the Production-Linked Incentive (PLI) scheme for White Goods is expected to attract investments of Rs. 11,198 crore (US$ 1.26 billion) from 85 companies and generate cumulative production of Rs. 1,90,050 crore (US$ 21.12 billion) over the scheme period, strengthening domestic manufacturing and global supply chain integration. Within this, refrigerators, washing machines, and air conditioners alone contributed revenues of Rs. 1,06,208 crore (US$ 12.12 billion), Rs. 43,552 crore (US$ 4.97 billion), and Rs. 65,598 crore (US$ 7.52 billion), respectively, in August 2025.
India’s household appliances market was valued at Rs. 1.98 lakh crore (US$ 22.45 billion) in 2024 and is projected to reach Rs. 3.03 lakh crore (US$ 33.63 billion) by 2030, growing at a CAGR of 7.2% between 2025 and 2030.The air conditioner segment in particular is witnessing record growth, driven by extreme heat waves and rising demand in smaller cities, with players like Blue Star projecting up to 30% growth in summer sales. The dishwasher market, though smaller, is expanding steadily, valued at Rs. 596-745 crore (US$ 68-85 million) as of August 2025 and expected to surpass 1,85,000 units annually by 2030 at a CAGR of 3-12%.
In September 2025, the GST Council reduced the GST rate on televisions above 32 inches from 28% to 18%, making larger TVs more affordable. This reform sparked a rise in TV sales, with some manufacturers reporting 30-35% sales growth on the first day of the new GST rate.
The India smartwatch market from US$ 4,942.3 billion in 2025 to US$ 10,632.7 billion by 2035, driven by health awareness, technology advancements, and integration with smart home devices. Customization and personalization options are key trends attracting the youth demographic.
In May 2026, Nothing's CMF expanded its wearable portfolio with the launch of the CMF Watch 3 Pro, featuring AI-powered health coaching, enhanced fitness tracking, and up to 13 days of battery life, reflecting continued product innovation in India's smartwatch market.
Electronics manufacturing and exports also underscore India’s strong growth trajectory. India’s mobile manufacturing ecosystem has expanded from just 2 manufacturing units in 2014 to over 300 operational units, reflecting the rapid growth of domestic electronics manufacturing under the Make in India initiative. Domestic mobile phone production has increased from Rs. 18,900 crore (US$ 2.14 billion) in FY2013–14 to over Rs. 5.5 lakh crore (US$ 62.23 billion) in FY2024–25, with locally manufactured devices accounting for 99.2% of the domestic market.
The country’s smart home market is also on the rise. Valued at Rs. 8,000 crore (US$ 912.9 million) in 2023, it is projected to reach Rs. 36,000 crore (US$ 4.11 billion) by 2028. The overall home category, including smart and non-smart products, stood at Rs. 90,000 crore (US$ 10.27 billion) in 2023 and is expected to grow 1.5 times to Rs. 1,40,000 crore (US$ 15.98 billion) by 2028, according to Redseer Strategy Consultants.
Policy support continues to reinforce this growth trajectory. Under the Production-Linked Incentive, In January 2026, the Government of India provisionally selected five additional companies under the fourth round of the Production-Linked Incentive (PLI) Scheme for White Goods. With this, the scheme now covers 85 companies, expected to attract investments of Rs. 11,198 crore (US$ 1.27 billion) and generate cumulative production of Rs. 1,90,050 crore (US$ 21.50 billion) over the scheme period.
Investments
FDI in the Computer Software & Hardware industry has been second highest Rs. 9,07,250.57 crore (US$ 124,644.39 million) April 2000-March 2026. During the same period, electronic goods attracted FDI inflows of Rs. 59,953.71 crore (US$ 8,030.05 million).
Following are some recent investments and developments in the Indian consumer durables sector.
- In Union Budget FY2027, the Government of India proposed an outlay of Rs. 40,000 crore (US$ 4.8 billion) for electronics manufacturing under the Production Linked Incentive (PLI) scheme, aimed at strengthening domestic manufacturing capabilities.
- In January 2026, the Government of India provisionally selected five companies under the fourth round of the Production-Linked Incentive (PLI) Scheme for White Goods after evaluating 13 applications. The selected companies committed investments of Rs. 863 crore (US$ 97.65 million) and are expected to generate production worth Rs. 8,337 crore (US$ 943.36 million) by FY2027–28.
- In January 2026, LG Electronics India secured government approval and incentives worth Rs. 705.74 crore (US$ 0.77 billion) for the expansion of its Pune manufacturing plant, strengthening its localization and production capabilities.
- In December 2025, Bharti Enterprises and Warburg Pincus announced a strategic investment in Haier India, acquiring a 49% stake in the company to strengthen their presence in India’s consumer durables market.
- In February 2026, Prime Minister Narendra Modi virtually laid the foundation stone for the HCL–Foxconn joint venture project, India Chip Pvt. Ltd., at Jewar, Uttar Pradesh. The OSAT facility will be established with an investment of over Rs. 3,700 crore (US$ 433 million), a planned capacity to process 20,000 wafers per month, and is expected to strengthen India's semiconductor manufacturing ecosystem while creating over 3,500 direct and indirect jobs.
- Haier is investing Rs. 800 crore (US$ 93.79 million) in India to expand its air-conditioner production and start PCB manufacturing.
- Daikin, the Japanese air-conditioning giant, has invested Rs 500 crore in a new R&D centre in Neemrana, Rajasthan, to develop products for export. This facility, employing over 500 people, will be Daikin's third R&D centre in India. It will focus on tailoring HVACR solutions to meet energy standards and technological advancements, enhancing synergy with the existing manufacturing plant.
- Godrej Enterprises Group is projecting a 50-60% increase in air conditioner (AC) sales this summer, driven by scorching temperatures and an expanded product lineup. The company is also set to close the current financial year (2024-25) with over 100% growth in AC sales, reaching 1.4 million units.
- Foxconn announced Rs. 1,200 crore (US$ 144 million) investment aims to enhance India’s manufacturing capabilities.
- Vivo is set to commence production at its Rs. 3,500 crore (US$ 420 million) facility in Greater Noida.
- Foxconn plans to invest up to Rs. 1200 crore (US$ 144 million) to expand a factory and come up on company- owned land.
- Telangana’s homegrown company Resojet has entered a memorandum of understanding with TCL for forging a joint venture and includes an investment of Rs. 225 crore (US$ 27.1 million). The joint venture will set up a consumer electronics manufacturing facility.
- In May 2026, TCL Electronics initiated discussions to divest a 51% stake in its India display manufacturing plant through a partnership with Indian companies. The proposed transaction, valued at US$ 600–800 million (Rs. 5,708–7,611 crore), aims to strengthen local manufacturing and expand the company's presence in India's consumer electronics ecosystem.
- In July 2024, G.O.A.T Brand Labs raised US$ 21 million through a mix of debt and equity financing to strengthen its portfolio of digital-first brands, expand across quick commerce and offline retail channels, and improve operational profitability.
- In June 2025, Godrej Enterprises Group announced plans to invest Rs. 750 crore (US$ 88.69 million) over the next three years to expand manufacturing capacity, increase localisation, and strengthen its premium home appliances portfolio in India.
Government Initiatives
- In the Union Budget 2026-27 announced on February 1, 2026, the Government increased the outlay for the Electronics Components Manufacturing Scheme (ECMS) to Rs. 40,000 crore, strengthening domestic electronics manufacturing and component localisation.
- India is shifting towards local manufacturing of consumer durables due to government initiatives, rising production capabilities, and changing consumer preferences. This movement aims to reduce dependency on imports, promote economic growth, create jobs, and improve the quality and delivery of products.
- In January 2026, the Government of India provisionally selected five additional companies under the fourth round of the Production-Linked Incentive (PLI) Scheme for White Goods. With this, the scheme now covers 85 companies, expected to attract investments of Rs. 11,198 crore (US$ 1.27 billion) and generate cumulative production of Rs. 1,90,050 crore (US$ 21.50 billion) over the scheme period.
- The Ministry of Consumer Affairs has asked top consumer durables companies (such as LG, Samsung, Havells, etc.) to share data to create a common repository of information on their service centres and repair policy in an effort to protect customers' rights to repair and maintain home appliances.
- The Indian government has been encouraging consumer durable brands in India to ‘Make in India’, thereby expecting they should be self-reliant for the future; consumers too are showing an affinity towards homegrown products.
- The National Policy on Electronics 2019 is targeting production of one billion mobile handsets valued at US$ 190 billion by 2025, out of which 600 million handsets valued at US$ 100 billion are likely to be exported.
- The Government of India has allowed 100% FDI under the automatic route in electronics systems design and manufacturing sector. FDI into single brand retail has been increased from 51% to 100%; the government is planning to hike FDI limit in multi-brand retail to 51%.
Road Ahead
Rural India is set to drive the next wave of growth in consumer durables, with improved electrification and better power supply expanding demand beyond metros into tier 3 and 4 towns. This widening base, coupled with rising disposable incomes, is creating strong momentum for the industry.
Across categories, India’s TV production is projected to reach US$ 10.22 billion by FY26, while the headset market is expected to touch US$ 77 million by 2027. Dishwashers are gaining traction in metros, with the market poised to cross US$ 90 million by 2025-26. On the electronics front, India could achieve US$ 100 billion in laptop and tablet manufacturing by 2025, and the mobile phone market is expected to generate Rs. 2.4 trillion (US$ 29.38 billion) in revenue by FY26, reinforcing India’s status as a global electronics hub.
References: Media Reports, Press Releases, Press Information Bureau (PIB), Boston Consulting Group, International Data Corporation
FAQs
The consumer durables market in India is among the world's fastest-growing and is projected to become the fourth-largest globally by FY27. The market is expected to reach Rs. 3 lakh crore (US$ 33.6 billion) by FY29, driven by rising incomes and premiumisation.
The consumer durables industry in India is expanding due to rising disposable incomes, rapid urbanisation, premiumisation, increasing rural demand, smart appliance adoption, and government initiatives supporting domestic manufacturing and electronics production.
Digitalisation is transforming the consumer durables market in India through smart home devices, AI-enabled appliances, online retail, and connected consumer electronics. Greater technology adoption is encouraging demand for premium, energy-efficient, and intelligent household products.
The consumer durables industry in India is led by white goods such as air conditioners, refrigerators, washing machines, televisions, and kitchen appliances, alongside consumer electronics, smartphones, wearables, and smart home devices.
Rural India is emerging as a major growth engine for the consumer durables market in India, supported by better electrification, improved incomes, and expanding retail penetration. Demand from tier-II, tier-III, and rural markets is driving sales across key product categories.
The Government is strengthening the consumer durables industry in India through the PLI Scheme for White Goods, Electronics Components Manufacturing Scheme (ECMS), Make in India, the National Policy on Electronics, and 100% FDI in electronics manufacturing.
The consumer durables market in India is expected to witness strong long-term growth, driven by rising household incomes, rural consumption, smart appliances, electronics manufacturing, and supportive government policies, reinforcing India's position as a global manufacturing and consumption hub.
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