Indian Consumer Market

India’s consumer durables industry's market size is expected to reach US$ 34 billion by 2025.

Advantage India

Growing
Demand

* India’s smart TV market grew by 74% YoY in the second quarter of 2022, with Xiaomi being the leader with a 13% market share, followed by Samsung at 12%.

* The dishwasher market in India is expected to surpass US$ 90 million by 2025-26, driven by rising demand from metro cities such as Mumbai, Hyderabad, Delhi and Bangalore.

Opportunities

* Tech players are focusing on tapping the Indian consumer electronics market by developing an electronic components manufacturing base in India and encouraging exports.

* Consumer electronic brands are focusing on expansion in the Indian smart wearables market.

Policy
Support

* 100% FDI allowed in the electronics hardware-manufacturing.

* In July 2021, the government approved 14 companies under the production linked incentive (PLI) scheme for IT hardware. Over the next four years, these companies are expected to fuel total production of US$ 21.64 billion.

Increasing
Investments

* In FY23, Godrej Appliances announced plans to invest Rs. 200 crore (US$ 25.11 million) in the capacity expansion of its premium range.

* Between April 2000-June 2022, electronic goods attracted FDI inflows of US$ 3.68 billion.

Snapshot Showcase Infographics Reports

Last updated: Jan, 2023

Voltas Ltd

Voltas Ltd is part of the Tata Group and the largest air conditioning company in India. Along with cooling products, it is a leader in engineering solutions and projects. The company started in 1954 and has come a long way to become a market leader in the country over several other multinational players. It has one of the largest distribution networks in India with more than 24,000 touch points in FY22. In consumer durables, the company manufactures room air conditioners and air coolers. It was a leader in the room ACs segment with a 23.4% market share in FY22, whereas, in air coolers, it held the second position, with 12% market share.

Company Website: https://www.myvoltas.com/

Crompton Greaves Consumer Electricals Ltd

Crompton Greaves Consumer Electricals Ltd is a leading player in India’s consumer electricals sector with a wide portfolio, which includes fans, lighting, pumps, and household appliances. The company dates it origin back to 1947 when Mr. L K Thapar, an eminent Indian industrialist, took over Crompton Parkinson Works Ltd and Greaves Cotton & Crompton Parkinson Ltd. The company was now part of the Thapar Group. In 1966, these two companies were merged to form CG Power and Industrial Solutions Limited. In 2015, the consumer durables business was demerged to form a separate entity, Crompton Greaves Consumer Electricals Ltd. In FY22, the electric consumer durables segment of CGCEL earned revenue of Rs. 5,453.10 crore (US$ 685.68 million).

Company Website: https://www.crompton.co.in/

Blue Star Ltd

Blue Star Ltd. is India's leading air conditioning and commercial refrigeration and completed its 75th year in September 2018. The company has a network of 32 offices, five modern manufacturing facilities and 2,900 channel partners. It provides products like air conditioners, water purifiers, air purifiers & refrigeration products and systems, along with 765 service associates reaching out to customers in over 800 towns. The company also offers expertise in allied contracting activities such as electrical, plumbing, fire-fighting and industrial projects, in order to offer turnkey solutions, apart from execution of specialised industrial projects. The company has a manufacturing footprint of about 100,000 square meters, with the mainstay of product development and R&D being energy-efficiency, coupled with eco-friendly and sustainable products.

Company Website: https://www.bluestarindia.com/