Indian Economy News

India Brand Equity Foundation (IBEF) Celebrates 27 Years of Promoting 'Made in India' Label and Fostering Global Business Opportunities

  • IBEF
  • July 11, 2023

The India Brand Equity Foundation (IBEF) is pleased to announce the completion of 27 joyful years since its inception on July 11, 1996. IBEF, a Trust under the Department of Commerce, has been instrumental in promoting the "Made in India" label and highlighting India's enormous business potential overseas.

Over the past 27 years, IBEF has grown into a significant body within the Department of Commerce, pioneering initiatives and cooperation with central and state institutions, councils, and boards. IBEF has firmly established itself as a driving force behind the country's economic growth over the past two and a half decades, with its fundamental focus on portraying India as a progressive, forward-thinking, and vibrant economy.

The organization's website, www.ibef.org, has evolved into a premier reference centre for comprehensive information on many Indian sectors, states, and union territories. The IBEF website is regarded as one of the best sources of up-to-date information about the Indian economy and business. IBEF's high-impact programmes and campaigns have had a considerable impact both nationally and globally. IBEF is seeking to improve the perception of Indian products and services in worldwide markets by actively shaping and influencing global perceptions of India among international customers, investors, and governments.

IBEF has completed multiple sectoral brand initiatives with a strong export focus, working closely with industry groups, export promotion councils, commodities boards, and central and state ministries. Agriculture, food processing, engineering, plantation commodities, carpets, leather, and services have profited from IBEF's activities, with improved worldwide recognition and trade prospects. Over the past year, IBEF has played an essential role in assisting the Department of Commerce with its initiatives connected to India's G20 presidency, trade promotion, and a variety of other branding operations.

In the previous year, IBEF worked on significant sectoral campaigns relating to agricultural products (rice, millets, etc.) and engineering (medical devices, construction equipment, etc.). As IBEF celebrates 27 years of excellence, it expresses gratitude to the Department of Commerce, the Board of Trustees, the dedicated team, and all other stakeholders for their consistent support. With a firm commitment to boosting India's economic growth and global status, IBEF looks forward to continuing its revolutionary journey in the years ahead.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.

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