Advantage India
Growing
Demand
* The FMCG market in India is expected to increase at a CAGR of 14.9% to reach US$ 220 billion by 2025, from US$ 110 billion in 2020.
* Indian packaged food market is expected to double to US$ 70 billion by 2025.
* Rising digital connectivity in cities and rural areas is driving the demand for FMCG (through e-commerce portals).
Attractive
Opportunities
* Increase in disposable income in rural India and low penetration levels in rural market offers room for growth.
* E-commerce segment is forecast to contribute 11% to the overall FMCG sales by 2030.
Policy
support
* Investment approval of up to 100% foreign equity in single brand retail and 51 % in multi-brand retail.
* The union government’s production-linked incentive (PLI) scheme gives companies a major opportunity to boost exports with an outlay of US$ 1.42 billion.
Higher
Investments
* Investment in this sector attract investors as FMCG products have demand throughout the year.
* The sector witnessed healthy FDI inflow of US$ 18.59 billion from April 2000 to June 2021.
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