FMCG Industry in India

India's FMCG market grew at 16% in FY21, the fastest seen in the previous nine years.

Advantage India

Growing
Demand

* Indian food processing market size reached US$ 307.2 trillion in 2022 and is expected to reach US$ 547.3 trillion by 2028, exhibiting a growth rate (CAGR) of 9.5% during 2023-2028.

* Digital advertising will grow at 14.75% CAGR to reach Rs. 35,809 crore (US$ 4.3 billion) by 2023, with FMCG industry being the biggest contributor at 42% share of the total digital spend.

Attractive
Opportunities

* Entrepreneurs interested in setting up food-related FMCG industry can setup their processing units in the government-designated agro-processing clusters, which help cut down the plant setup costs.

* With the advent of online retail and e-commerce, FMCG businesses are able to market and sell their products across the country without investing much in marketing activities.

Policy
support

* Union Budget 2023-24 has allocated US$ 976 million for PLI schemes that aims to reduce import costs, improve the cost competitiveness of domestically produced goods, increase domestic capacity, and promote exports.

* Union budget 2023-24 focuses on reviving rural demand by boosting disposable income, allocation to farms and higher fund allocation on rural infrastructure, connectivity, and mobility to create long-term jobs.

Higher
Investments

* In January 2023, ITC has announced plans to acquire 100% of Sproutlife Foods, a D2C startup and parent company of health food brand 'Yoga Bar' over a period of three to four years.

* In December 2022, Hindustan Unilever Limited announced its foray into the ‘Health & Wellbeing’ category through strategic investments in Zywie Ventures Private Limited (“OZiva”) and Nutritionalab Private Limited (“Wellbeing Nutrition”).

Snapshot Showcase Infographics Reports

Last updated: Apr, 2023

Emami

Emami Limited is one of the leading and fastest growing personal and healthcare businesses in India with an enviable portfolio of household brand names such as BoroPlus, Navratna, Fair and Handsome, Zandu Balm, Mentho Plus Balm, Fast Relief and Kesh King. Established in 1974, it has a portfolio of over 300 products based on ayurvedic formulations. Its current operations comprise more than 60 countries including GCC, Europe, Africa, CIS countries and the SAARC. Over 121 Emami products are sold every second somewhere around the world. It employs nearly 3,200 people, has a reach across 4.5 million plus retails outlets through a network of 3,200 distributors and has invested in eight plants, four regional offices, one overseas unit, eleven overseas subsidiaries, 31 distribution centres and one associate across India.

Company Website

ITC

ITC is one of India's foremost multi-business enterprise and is rated among the World's Best Big Companies, Asia's 'Fab 50', and the World's Most Reputable Companies by Forbes magazine. It is also rated as 'India's Most Admired Company' in a survey conducted by Fortune India magazine and Hay Group. ITC also features as one of the world's largest sustainable value creator in the consumer goods industry in a study by the Boston Consulting Group. ITC has been listed among India's Most Valuable Companies by Business Today magazine. The Company is among India's '10 Most Valuable (Company) Brands' according to a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week.

Company Website

Dabur

Dabur India Ltd. is one of India’s leading FMCG companies and recorded Rs. 9,562 crore (US$ 1.22 billion) in revenue in FY 2020-21. Built on a legacy of quality and experience of over 132 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products. Dabur's current FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products; Vatika for premium personal care; Hajmola for digestives; Real for fruit juices and beverages; and Fem for fairness bleaches and skin care products. Dabur operates in key consumer product categories like hair care, oral care, healthcare, skin care, home care and foods. The ayurvedic company has a wide distribution network, covering 6 million retail outlets with a high penetration in both urban and rural markets.

Company Website