FMCG Industry in India

India's FMCG market grew at 16% in FY21, the fastest seen in the previous nine years.

Advantage India

Growing
Demand

*The FMCG market in India is expected to increase at a CAGR of 14.9% to reach US$ 220 billion by 2025, from US$ 110 billion in 2020.

*Indian packaged food market is expected to double to US$ 70 billion by 2025.

*Rising digital connectivity in cities and rural areas is driving the demand for FMCG (through e-commerce portals).

Attractive
Opportunities

* Increase in disposable income in rural India and low penetration levels in rural market offers room for growth.

* E-commerce segment is forecast to contribute 11% to the overall FMCG sales by 2030.

Policy
support

*Investment approval of up to 100% foreign equity in single brand retail and 51 % in multi-brand retail.

*The union government’s production-linked incentive (PLI) scheme gives companies a major opportunity to boost exports with an outlay of US$ 1.42 billion.

Higher
Investments

*Investment in this sector attract investors as FMCG products have demand throughout the year.

*The sector witnessed healthy FDI inflow of US$ 20.11 billion from April 2000-March 2022.

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Last updated: Sep, 2022

Emami

Emami Limited is one of the leading and fastest growing personal and healthcare businesses in India with an enviable portfolio of household brand names such as BoroPlus, Navratna, Fair and Handsome, Zandu Balm, Mentho Plus Balm, Fast Relief and Kesh King. Established in 1974, it has a portfolio of over 300 products based on ayurvedic formulations. Its current operations comprise more than 60 countries including GCC, Europe, Africa, CIS countries and the SAARC. Over 121 Emami products are sold every second somewhere around the world. It employs nearly 3,200 people, has a reach across 4.5 million plus retails outlets through a network of 3,200 distributors and has invested in eight plants, four regional offices, one overseas unit, eleven overseas subsidiaries, 31 distribution centres and one associate across India.

Company Website: http://www.emamigroup.com/

ITC

ITC is one of India's foremost multi-business enterprise and is rated among the World's Best Big Companies, Asia's 'Fab 50', and the World's Most Reputable Companies by Forbes magazine. It is also rated as 'India's Most Admired Company' in a survey conducted by Fortune India magazine and Hay Group. ITC also features as one of the world's largest sustainable value creator in the consumer goods industry in a study by the Boston Consulting Group. ITC has been listed among India's Most Valuable Companies by Business Today magazine. The Company is among India's '10 Most Valuable (Company) Brands' according to a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week.

Company Website: https://www.itcportal.com/

Dabur

Dabur India Ltd. is one of India’s leading FMCG companies and recorded Rs. 9,562 crore (US$ 1.22 billion) in revenue in FY 2020-21. Built on a legacy of quality and experience of over 132 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products. Dabur's current FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products; Vatika for premium personal care; Hajmola for digestives; Real for fruit juices and beverages; and Fem for fairness bleaches and skin care products. Dabur operates in key consumer product categories like hair care, oral care, healthcare, skin care, home care and foods. The ayurvedic company has a wide distribution network, covering 6 million retail outlets with a high penetration in both urban and rural markets.

Company Website: https://www.dabur.com/