Incredible India is the name of an international marketing campaign initiated by the Government of India to promote tourism in India in 2002 to a global audience. The campaign projected India as an attractive tourist destination by showcasing different aspects of Indian culture and history like yoga, spirituality, etc.
The campaign was conducted globally and received appreciation from tourism industry observers and travelers alike.
Incredible India: An incredible success
|2014||Launches 'Campaign Clean India'|
|2013||India bags three World Travel Awards|
|2012||Ministry of Tourism signs memorandum of understanding (MoU) with Ministry of Civil Aviation to promote synergies between both the Ministries|
|2008||Atithidevo Bhava campaign was launched|
|2002||Campaign started to promote tourism in India to a global audience|