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Incredible India

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Incredible India

  • Tourist Visa on Arrival (TVoA) registers a growth of 772.3 per cent in July 2015 over July 2014
  • Foreign Tourist Arrivals Touched 7.68 Million Mark in 2014
  • India currently attracts 0.64 per cent of world tourist
  • Emerged as the fastest-growing market in the Asia-Pacific in terms of international tourist spending

Incredible India is the name of an international marketing campaign initiated by the Government of India to promote tourism in India in 2002 to a global audience. The campaign projected India as an attractive tourist destination by showcasing different aspects of Indian culture and history like yoga, spirituality, etc.

The campaign was conducted globally and received appreciation from tourism industry observers and travelers alike.


Incredible India: An incredible success

2014 Launches 'Campaign Clean India'
2013 India bags three World Travel Awards
2012 Ministry of Tourism signs memorandum of understanding (MoU) with Ministry of Civil Aviation to promote synergies between both the Ministries
2008 Atithidevo Bhava campaign was launched
2002 Campaign started to promote tourism in India to a global audience


Tourism and Hospitality
In FY20, 39 million jobs were created in the tourism sector in India, which was 8.0% of the total employment in the country.