Advantage India
Robust
Demand
*WTTC has revealed that international visitor spend in India reached a record Rs. 3,10,000 crore (US$ 36.05 billion) in 2024.
*India’s expanding middle class and young, digitally engaged population are positioning the country as a key driver of global leisure travel growth, according to a report published by BCG in June 2025.
*Indian hotels are tapping into the wellness tourism boom, with wellness tourism projected to be a US$ 1.3 trillion global market by 2025. In India, wellness tourism is growing strongly driven by health awareness and lifestyle shifts post-pandemic, with a focus on wellness packages that have boosted occupancy by 36% in some properties.
Attractive
Opportunities
*Expansion of medical tourism hubs, MICE promotion through the ‘Meet in India’ strategy, and digital MICE catalogues across 60+ cities are creating new investment avenues and global business travel opportunities.
*Development of tribal homestays under PM-JUGA, thematic tourism trails, and experiential heritage destinations is encouraging community participation, entrepreneurship, and diversified tourism offerings across emerging regions in India.
*Purvodaya region development, deployment of 4,000 electric buses, and enhanced connectivity initiatives are expected to improve accessibility, support sustainable travel, and unlock long-term growth potential for domestic tourism.
Policy
Support
*Government initiatives like Swadesh Darshan 2.0, PRASHAD, and CBDD are strengthening tourism infrastructure through sustainable destination development, improved connectivity, and enhanced visitor experiences across thematic circuits nationwide.
*Union Budget 2026–27 focuses on thematic tourism trails, Buddhist circuits, heritage site revitalization, and the development of five regional medical tourism hubs to position India as a global tourism destination.
*Skill development and community-led initiatives such as Paryatan Mitra, tribal homestays, and world-class training for 10,000 tour guides aim to boost employment, service quality, and inclusive tourism growth.
Diverse
Attractions
*India is expanding its tourism portfolio through mountain, eco-nature, turtle, and bird-watching trails, and heritage destination development to attract varied global traveler segments.
*Events such as Bharat Parv and International Tourism Mart highlight India’s cultural richness, regional diversity, and niche tourism offerings, strengthening the country’s positioning across leisure, spiritual, and experiential travel.
* The transformation of 15 archaeological sites into experiential destinations and the promotion of North-Eastern tourism are enhancing India’s cultural landscape.
Ease My Trip
EaseMyTrip, a significant player in online travel since 2008, serves both domestic and international markets. Originating from aiding small B2B agents, it now offers a comprehensive booking platform for online and offline customers. Providing a range of travel solutions, including air tickets for 400+ airlines, bookings for nearly 1 million hotels worldwide, cab services with 4000+ operators, bus tickets from 2000+ operators, and railway tickets for major Indian cities, EaseMyTrip caters to diverse travel needs.
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Indian Hotels Company Ltd.
Indian Hotels Company Limited (IHCL) provides a fusion of warm Indian hospitality and world-class services to its guests. The group was incorporated in 1903 with its first-ever hotel, The Taj Mahal Palace, Mumbai. It is present in 12 countries across four continents including India, North America, United Kingdom, Africa, Sri Lanka, etc. The group has a portfolio of about 285 hotels and an inventory of over 31,000 rooms in over 125 plus locations. Taj, Vivanta, and The Gateway are the three award-winning brands functioning under the group with 37, 33, and 28 hotels operating under the brands, respectively.
Read MoreMake My Trip
Make My Trip is India’s leading online travel company which provides Indian traveller with instant bookings and comprehensive choices. It initiated its services by serving the US-India travel market in 2000 offering a range of best-value products and services powered by technology and round-the-clock customer support. It started its operations in India in 2005. It has proactively diversified its products offering by adding a variety of online and offline products and services.
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