* India is the birthplace of Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy, with a continuous practice tradition for millennia.
* A vibrant network of practitioners, educational institutions, and research centers keeps the AYUSH knowledge base alive and evolving
* Increasing public awareness of natural healthcare is driving demand for AYUSH products, fostering a dynamic market ripe for innovative businesses in the sector.
* Government initiatives promoting AYUSH education and training aim to foster a skilled workforce, meeting industry demands. As of 2020, AYUSH has provided direct employment to 10 lakh people and indirect jobs to 2.5 crore persons.
* Public health surveillance in India will further strengthen the health systems.
* In the Interim Union Budget 2024-25, the government allocated Rs. 90,659 crore (US$ 10.93 billion) to the Ministry of Health and Family Welfare (MoHFW).
* The Ministry of AYUSH drives research, education, and product standardization, fostering a conducive regulatory landscape for AYUSH sectors.
* The number of MSMEs (Micro, Small, and Medium Enterprises) in the AYUSH industry has seen a significant rise. From just 38,216 in August 2021, the number has grown to 53,023 by January 2023. This represents a jump of nearly 40% in just over a year, indicating the increasing interest and potential within the AYUSH sector.
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