Trade Analytics
Media and Entertainment
India’s television market is expected to grow at CAGR of 15.5 per cent to reach US$ 15.2 billion in 2019.

Indian Entertainment Industry Analysis

Latest update: December, 2016

Television, one of the largest and fastest growing segment

  • With a growth rate of 15.8 per cent in 2011, Indian television industry stood second when compared with BRIC and other major developed economies.
  • In 2015, the television industry in India derived the major share of its revenue from subscription (66.6 per cent) and the rest from advertising segment (33.4 per cent)
  • Nonetheless, the share of subscription in the overall revenue of the TV segment is expected to increase to 66.76 per cent by 2020
  • In 2016, television market is expected to generate US$ 9.62 billion revenue
Growth
Growth

Last Updated: December, 2016

The Indian media industry has tremendous scope for growth in all the segments due to rising incomes and evolving lifestyles. Media is consumed by audience across demographics and various avenues such as television, films, out of home (OOH), radio, animation and visual effect (VFX), music, gaming, digital advertising, and print.

The Media & Entertainment industry is anticipated to grow at a Compound Annual Growth Rate (CAGR) of 13.98 per cent during 2014-18 to reach US$ 32.7 billion. The Indian advertising industry is expected to grow at 13.3 per cent during 2016.

India is the third largest television market in the world with US$ 7.9 billion in revenue. The country has one of the largest broadcasting industries in the world with approximately 800 satellite television channels, 242 FM channels and more than 100 operational community radio networks. The Indian film industry is the largest producer of films globally with 400 production and corporate houses involved in film production.

The Government of India has supported this sector's growth by taking various initiatives such as digitising the cable distribution sector to attract greater institutional funding, increasing Foreign Direct Investment (FDI) limit from 74 per cent to 100 per cent in cable and Direct-to-home (DTH) satellite platforms, and granting industry status to the film industry for easy access to institutional finance.

Sectoral Presentation (December, 2016)

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