Media and Entertainment
India’s television market is expected to grow at CAGR of 15.5 per cent to reach US$ 15.2 billion in 2019.

Indian Entertainment Industry Analysis

Latest update: September, 2016

Television, one of the largest and fastest growing segment


• With a growth rate of 15.8 per cent in 2011, Indian television   industry stood second when compared with BRIC and other   major developed economies.

• In 2014, the television industry in India derived the major share of   its revenue from advertising segment (32.6 per cent) and the rest   from subscription (67 per cent)

• Nonetheless, the share of subscription in the overall revenue of   the TV segment is expected to increase to 69.3 per cent by FY19


Increasing investments in the sector


• FDI inflows into the entertainment sector during April 2000 to   September 2015 rose up to US$ 4.3 billion.

• As on September 2015, the share of FDI in ‘Information and   Broadcasting’ was 1.61 per cent of total FDI inflows into the   country.

• Demand growth, supply advantages and policy support are the   key drivers in attracting FDI.


Last Updated: September, 2015

The Indian media industry has tremendous scope for growth in all the segments due to rising incomes and evolving lifestyles. Media is consumed by audience across demographics and various avenues such as television, films, out of home (OOH), radio, animation and visual effect (VFX), music, gaming, digital advertising, and print.

In India, the Media & Entertainment industry was worth US$ 17.0 billion in 2014. The market size of the industry is anticipated to grow at a Compound Annual Growth Rate (CAGR) of 13.98 per cent during 2014-18 to reach US$ 32.7 billion. 

With 168 million television households in 2014, India is the third largest television market in the world with US$ 7.9 billion in revenue. The country has one of the largest broadcasting industries in the world with approximately 800 satellite television channels, 242 FM channels and more than 100 operational community radio networks. The Indian film industry is the largest producer of films globally with 400 production and corporate houses involved in film production.

The Government of India has supported this sector's growth by taking various initiatives such as digitising the cable distribution sector to attract greater institutional funding, increasing Foreign Direct Investment (FDI) limit from 74 per cent to 100 per cent in cable and Direct-to-home (DTH) satellite platforms, and granting industry status to the film industry for easy access to institutional finance. Cumulative foreign direct investment (FDI) inflows into the sector stood at US$ 4 billion between April 2000 and May 2015. 

Sectoral Presentation (September, 2015)

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