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Patanjali Ayurved Limited

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Patanjali Ayurved Limited

  • Manufactures over 300 medicines for the treatment of body ailments
  • Has a growth rate of 130%
  • The turnover of the company grew by more than 150% in FY16 compared to FY14
  • 47,000 retail counters
  • 3,500 distributors and warehouses in 18 states

Patanjali Ayurved Limited, the fastest growing FMCG Company in the country is a mineral and herbal products company established in 2006 and headquartered in the industrial areas of Haridwar. The products offered by the company are in the personal care and foods segments including baby care and beauty products.

Currently it has around 450 different kinds of products and it also manufactures over 300 medicines for the treatment of a range of body ailments. The company claims that all its products are made from natural components and Ayurveda. Patanjali’s Dant Kanti, Ghee, Kesh Kanti, herbal bath soap and honey are some of the its best-selling products which have propelled the growth of this company. Patanjali’s noodles were an attempt to promote a more healthy eating habit in the kids of the country.

The reasons for the success of the company are two folds; one is the shift in the lifestyle of the Indian customers towards using more natural and Ayurvedic products, the second reason is that the Patanjali products are significantly less expensive than other personal care and food products in the market. This has made a significant proportion of Indian middle class to move towards Patanjali.

Source: patanjaliayurved.org

2016 "Bharat Gaurat" award by India International Friendship Society
2016 Bloomberg Special Recognition Award to Acharya Balkrishna
2014 Recognized as “Ayurveda Expert” in an Ayurveda Summit, held in Gujarat
2013 Manav Ratna” award by Antarrashtriya Manav Milan Organization
2013 Honored by ‘Sanskrit Prasarini Sabha’, Assam in November, 2013.
2011 Awarded “Spirit and Enterpreneurship Award” towards humanity by ISOL Foundation

 

FMCG Industry in India
FMCG sector is the fourth largest sector in the Indian economy.