Patanjali Ayurved Limited, the fastest growing FMCG Company in the country is a mineral and herbal products company established in 2006 and headquartered in the industrial areas of Haridwar. The products offered by the company are in the personal care and foods segments including baby care and beauty products.
Currently it has around 450 different kinds of products and it also manufactures over 300 medicines for the treatment of a range of body ailments. The company claims that all its products are made from natural components and Ayurveda. Patanjali’s Dant Kanti, Ghee, Kesh Kanti, herbal bath soap and honey are some of the its best-selling products which have propelled the growth of this company. Patanjali’s noodles were an attempt to promote a more healthy eating habit in the kids of the country.
The reasons for the success of the company are two folds; one is the shift in the lifestyle of the Indian customers towards using more natural and Ayurvedic products, the second reason is that the Patanjali products are significantly less expensive than other personal care and food products in the market. This has made a significant proportion of Indian middle class to move towards Patanjali.
|2016||"Bharat Gaurat" award by India International Friendship Society|
|2016||Bloomberg Special Recognition Award to Acharya Balkrishna|
|2014||Recognized as “Ayurveda Expert” in an Ayurveda Summit, held in Gujarat|
|2013||Manav Ratna” award by Antarrashtriya Manav Milan Organization|
|2013||Honored by ‘Sanskrit Prasarini Sabha’, Assam in November, 2013.|
|2011||Awarded “Spirit and Enterpreneurship Award” towards humanity by ISOL Foundation|