Urban Market

Urban India is expected to contribute 70-75 per cent of India’s GDP by 2020.

Urban areas account for major chunk of total sales in the FMCG sector

  • Accounting for a revenue share of around 60 per cent, urban segment is the largest contributor to the overall revenue generated by the FMCG sector in India and recorded a market size of around US$ 29.4 billion in 2016.
  • Semi-urban and rural segments are growing at a rapid pace; and accounted for a revenue share of 40 per cent in the overall revenues recorded by FMCG sector in India.
  • In the last few years, the FMCG market has grown at a faster pace in rural India compared with urban India.
Growth

 

Last updated: Jul, 2017

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